When you fall for a scam that makes outlandish promises for high returns. The scam is typically
long-
running with none of the promises ever being fulfilled. This causes the victim to invest more and more over time, until the sunk-cost fallacy creeps in, or they abandon the scam at a significant loss.
The scammer will usually flaunt their ill-gotten gains in
front of their victims, often over social media, while maintaining the pretense that they are a successful businessman/women, who is innovating in their chosen industry.