Originally a concept formulated by Julia Kristeva, a member of the Tel Quel group. Intonations of duplicate or concurrent ideas are the basis of meaning within a given concept, especially when there are no rhetorical resonances.
A matchstick horse in 'Bladerunner' symbolically denotes objectivity of life. There is a noticable degree of personal identity shared with only humans and not androids which is expounded through the use of intertextuality.
Semiotic
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".