A phrase used by a
person who likes to eat shit, to some extent knows that eating shit is bad for them, but doesn'
t acknowledge that fact and therefore dismiss it.
It can be seen as a modern analogy to Plato's
cave.
Example (à la
Patrick'
s wallet
meme):
PC user: You know that the baseline Mac Pro costs 5 times as much
money than a similarly-spec'd windows based machine, right?
Apple user: Yup.
PC user: And you know that you can custom build your own PC, right?
Apple user: Yup.
PC user: And even get a similar Mac Pro computer case?
Apple user: Yup.
PC user: And configure it to run Mac OS?
Apple user: Yup.
PC user: Then why did you buy the Mac Pro?!?!??
Apple user: Cus I reject your reality and substitute my own.
PC user: *facepalm*