Hard hitting image 

One of many images, like the party animal or the bad boy image.

The guy claimed that somebody else had a stranglehold on people's minds, but wouldn't let his own band members wear moo moo's or silly looking outfits because he wanted to keep the band's hard hitting image intact. He didn't want anybody to know his image for the entire band wasnt a reflection of who he really was.

Hard hitting image by Solid Mantis January 3, 2021

Hard hitting image 

Someone who thinks they hit a lot harder than they actually do.

He/she always talked about being a hard hitter, or how his/her songs, writing, or words were somehow hard hitting, to make it sound tougher than it was. He/she had a hard hitting image to defend.

Hard hitting image by Solid Mantis January 2, 2021