Fringe mapping
A way of mapping the weird, niche, emerging and easily dismissed things happening at the edges of society that might reveal something about where culture is heading.
Everyone was busy chasing the next big trend, but we were fringe mapping — looking at digital detox clubs, offline social networks and people romanticising life before smartphones. Turns out, the weird stuff at the edges can tell you a lot about what’s happening in the centre.
Fringe mapping by Araucaria Angustifolia October 28, 2026