High-fashion style popularised due to the GFC and austerity measures, where prominent brands and logos are rejected in favour of subtler cultural capital known only to a select, fashion-savvy few (see definition of ‘dog-whistle
politics’). The value and worth of ‘Bitchwhistle’ clothing and accessories are often only identifiable by a particular colour, cut or print. ‘Bitchwhistle’ style is intended to be both respectful to other members of
society who can’
t afford frivolity, as well as being exclusionary to those same
people who may choose to purchase counterfeit high-end goods or cheaper mass produced attire.