Antagonistic Marketing is a strategy used by media companies like Disney. Basically you come in throwing stones hoping to stir up controversy. You deliberately want some people to be offended. You sacrifice a smaller market in hopes of capturing a larger one. You also hope that by making people angry you will bait them into constantly talking about your movie/TV show/video game, giving you free publicity and helping grow exposure for your product. This is all rooted in the false idea that any press is good press.
Alex: Did you see the trailer for that new Netflix show?
Bob: Yeah, it's all people talk about.
John: Dude wtf so do u like it when Mark and the group curses and humiliates you?
Mark: Well it actually feels good to me.... at least I am noticed by someone....
John: Dayum bro that's some serious antagonistic pleasure..
Hym "I'm not benefiting from an ethic right now I'm being performatively stalked and mocked. I'm dealing with an antagonistic force. What are you trying to say, guy? 'You're lucky we're not killing and torturing you anymore!' Aw, holy shit! You sound like Hym!"