Truly-wireless earbuds made by Apple with the hidden agenda of
getting people to switch from wired to wireless.
It's also a
misconception that the AirPods are very expensive, because they're not. The 2nd generation AirPods cost $179, which is around the same ballpark for many other good truly-wireless earbuds (e.g.
Galaxy Buds Pro). The AirPods Max, however, are overpriced.
This makes the "broke" meme largely flawed and futile.