A value proposition is a commercial strategy designed to maximize demand thru proper offering configuration. Its based in the simple principle of more valuable products sell by themselves and provoke positive word-of-mouth.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
Example for a restaurant
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
by rickm June 1, 2011
Get the value proposition mug.In linguistics, a value-added judgement is to say that some languages are better than others, or that some are more beautiful than others. (Beauty is in the ear of the beholder.)
by Linguistic Larry June 6, 2004
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by AFIfan June 8, 2004
Get the value add mug.A place where underpaid illegal Spanish, Caucasion, or Hispanics go to shop for clothing for themselves and their family. To make things sound fancy and make themselves feel wealthy and lucky, they choose to pronounce the store as, "Va-Loo-Vee-Lage".
"Look at this beautiful sweater I got at "Valoo Vi-Lage" Barbara"
"Oh...uh, yes. Valoo-Vi-Lage? Ohh you mean Value Village, silly woman. Awww, don't give me that frown.."
"Oh...uh, yes. Valoo-Vi-Lage? Ohh you mean Value Village, silly woman. Awww, don't give me that frown.."
by Blastigle August 27, 2004
Get the Value Village mug.Mental Masturbation in the work place; make work nonsense that accomplishes little but take up time. Business faggotry.
by muck October 24, 2004
Get the value additry mug.the "at the end of the day" benefit that a person brings to the table. the features that a person contributes that makes a situation mo' betta.
pete's not value add, he just decorates the bar . . . he's tres annoying cuz he just stands there and nods his head.
by Kwistin May 13, 2005
Get the value add mug.The utter fucking bullshit job description of someone who couldn't teach and is currently trying to justify their new hybrid position.
by joe webb June 17, 2016
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