Reference to being
extremely cool. Claiming you have constant, non-stop swag can result in having Haters (people jealous of how awesome you are). The usual view of people with swag are guys that have either on a DGK, OBEY, or sports team snapback hat. They also have
skinny jeans sagged below the butt and wear OSIRIS hightop sneakers. People who tease others that think they have it use the term in its acronym form: Secretly We Are Gay.