The science of brand experience and activation. Since 2010.
Popology is an experiential creative lab where science meets popular culture and technology.
Under Popology’s microscope is the delivery of experiences that trend. We use our understanding of people, technologies, and environments to change perceptions, solve challenges and transform businesses.
That time around Easter, where seemingly every store that sells anything worth buying is selling irresistible, brightly colored, delicious, marshmellow treats known as peeps. If not eaten quickly, and in the large amounts they are sold in, they quickly become stale... and present a choking hazard.
Dude, I just walked out of the grocery store and it's a freakin' Peepocolypse in there. 99 cents will buy you 40 stale peeps.