Other than being New Years day, it's also "tell everybody to go fuck themselves" day!
Nathan: Hey Vanessa, it's January 1st
Vanessa: Happy New Year!
Nathan: No, it's tell everybody to go fuck themselves day, so go fuck yourself!
Vanessa: Ah shit, you got me!
January 1st is BFDI day. BFDI's anniversary. You must watch every BFDI video on the Jacknjellify channel and change your profile picture on every social media to a BFDI character for that whole day.
Hey dude! It's January 1st!
January 1st? I guess I have to change my profile picture and begin watching!