Interacting with the consumer (where they live) through entertaining content that invites them to become part of the campaign and even share the branding message.
Today's consumers have so many advertising messages coming at them, most advertisers are having to come up with new ways to keep their attention.
Words like Social Media, Product Placement, Branding and Viral Marketing are thrown around like baseballs but who truly understands the terms or what they mean? The term Interactive Entertainment Marketing (I.E.M) was coined by Mr. Jody Sigmund after 25 years in the marketing and advertising arena. Sigmund has worked with companies the likes of Palms Casino, Inked Magazine, Playboy, Affliction Clothing, Hustler, Michael Jackson and a list of others.
Today's consumers have so many advertising messages coming at them, most advertisers are having to come up with new ways to keep their attention.
Words like Social Media, Product Placement, Branding and Viral Marketing are thrown around like baseballs but who truly understands the terms or what they mean? The term Interactive Entertainment Marketing (I.E.M) was coined by Mr. Jody Sigmund after 25 years in the marketing and advertising arena. Sigmund has worked with companies the likes of Palms Casino, Inked Magazine, Playboy, Affliction Clothing, Hustler, Michael Jackson and a list of others.
Interactive Entertainment Marketing (I.E.M.) is reaching the consumer on their turf, through facebook, twitter and YouTube and offering a gift with purchase for posting their own video and asking them to explain why they like a certain advertiser's product. The winner is based on how many friends like the video post and / or how many comments they receive. This is just one example. Another example is by placing product on actors in YouTube videos, television or theatrical releases and then tying links through smart phone applications that direct to the advertisers P.O.S.
by AdForceOne December 7, 2011
Get the Interactive Entertainment Marketing (I.E.M.) mug.Basically... an app invented for 10 year olds after a bunch of teenagers an adults took over and started the episode community. The episode community consists of 40 year olds who have no life and willingly take time out of their day to spend hours on a computer creating episode stories while getting paid, horny teenagers who create episode gods, and laslty a bunch of authors who start a story and upload frequently then decide not to upload for 700 million years... Episode is a very addicting app and people who use it might be Called weirdos. Fortunately the people who do use the app do not care if they are called weirdos because the community is basically a cult. Teenagers also use their time and days making instagram edits of sexy characters for example, (the shaw brothers, Axel sangriento, landon wilder, and so many others).
by christopher lover 101 July 8, 2019
Get the Episode Interactive mug.An interactive movie is a type of video game where it is an extended chain of cut scenes stringed together by game play. Normally story is placed above game play.
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Get the interactive movie mug.by theycallmesuperman September 28, 2009
Get the YNK Interactive mug.A nebulous term for a company that makes websites, but uses a fancy name to justify a higher bill rate.
I just got a kick azz website on the interwebz by overpaying some hipsters at an interactive agency to make me a flashy .com.
by not-for-peepee March 12, 2010
Get the interactive agency mug.A new series in the Total Drama franchise. 27 campers were brought to the mysterious Thunder Island, a rare island in the Bermuda Triangle. Eventually they were voted off one by one until Tory the tomboy won the grand prize.
by TDI:TI Fan July 15, 2010
Get the Total Drama Island: Totally Interactive mug.Forms of marketing that create interaction between the target audience and the brand being marketed.
Any piece of marketing can encourage interaction with a brand, it's a pull strategy. An interactive print piece might ask it's viewer to participate with it by folding it, or filling in some blanks, or adding to it in some other way. An online blog encourages two-way communication and interaction. My company uses interactive marketing as a strategy to engage our audience with our brand.
by Jackie Peters June 10, 2007
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