A new form of marketing that incorporates interactive, social and viral marketing with entertainment marketing and product placement. The marketing term was coined in late 2011 by an ad agency exec Jody Sigmund. Interacting with the audience on social platforms allows businesses to tap into their network of friends as well. Interactive viral campaigns can offer unbelievable results with negligible costs. Today, a successful campaign will include smart phone integration, entertaining media, events, product placement, direct to P.O.S. campaigns and social media platforms for viral reach.
The campaign will include Interactive Entertainment Marketing allowing the audience to choose what the characters wear or even help script or win something by playing along. They will be able to participate through sharing social media posts and tags that are then virally passed along.
by Ad Force One January 18, 2012
Get the Interactive Entertainment Marketing mug.An app where 13-17 year olds play wishing they had a mafia daddy or a tutor who is ten years older than you. There are authors, editors and even people who make art. I wouldn’t recommend the community tho it’s sucs they have a whole shade room and cancel everyone, anyways if you’re reading this your most likely in the community or bored so hi i hope you get your sexy daddy soon!
by rowanravensonsgf September 29, 2020
Get the Episode Interactive mug.A specific type of salad, most commonly found at fast food restaurants where condiments (chili, croutons, dressing, etc) are constantly added to maintain the flavor explosion in each and every bite.
Kristin loves to eat interactive salads because she finds that playing with her food is almost as fun as playing with herself
by atleastshirt January 10, 2009
Get the interactive salad mug.The name given to an individuals Facebook account with which they use to follow members of the opposite sex in order to achieve sexual arousal.
Example 1:
Boy - "How would you like to become a member of my IWB?"
Girl - "Sure! What is it though?"
Boy - "Never you mind...."
Example 2:
After a tiresome day at work, Dave relieved himself with the aid of his Interactive Wank Bank (IWB).
Boy - "How would you like to become a member of my IWB?"
Girl - "Sure! What is it though?"
Boy - "Never you mind...."
Example 2:
After a tiresome day at work, Dave relieved himself with the aid of his Interactive Wank Bank (IWB).
by IWB April 12, 2013
Get the Interactive Wank Bank (IWB) mug.The effect when one abuses a friends face physically and getting the friend to respond with an equally funny physical response.
Friend 1 - "hey I hear she has an interactive face!!?"
Friend 2 - "yeah it's great, if you touch her forehead she hits herself!!!"
friend 1 - "NOOOOO WAYYYYY!!!"
friend 2 - "watch"
** friend 2 taps girl on the forehead. She preceeds to slap herself in the face, falling off the bar stool**
Friend 2 - "see, told you - interactive FACE!!"
Friend 2 - "yeah it's great, if you touch her forehead she hits herself!!!"
friend 1 - "NOOOOO WAYYYYY!!!"
friend 2 - "watch"
** friend 2 taps girl on the forehead. She preceeds to slap herself in the face, falling off the bar stool**
Friend 2 - "see, told you - interactive FACE!!"
by The ninja penguin of doom November 21, 2011
Get the interactive face mug.by Joe Biden Dad April 20, 2021
Get the Human Interactive Vehicle(HIV) mug.by epicstench October 27, 2022
Get the Paradox Interactive mug.