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social branding 

When someone gets a tattoo, piercing, crazy haircut, or any other fashion addition as a lame attempt to fit in socially.
Ex 1 : Jason got his social branding when he got his penis pierced so he would fit in with his buddies down at the Blue Oyster bar.

Ex 2 : When Chuck started hanging out with the biker crowd he gave himself a social branding by having Harley tattoos plastered to his arms.
social branding by Omegastrike September 15, 2010

off-branding 

Off-Branding

A contradictory version of one's brand, purpose, company culture or message that causes the consumer to see the brand negatively. Loss of consumer credibility based on a company’s internal management style.
The ABC Company presents itself as having a great company culture but has a 43% turnover rate due to

internal off-branding practices.
off-branding by MakeItPlain April 29, 2021

Dean Blandino 

-noun
A homeless man's penis, usually when exposed in public. Often used disparagingly.
Luke - Don't look over there by those columns! That homeless man just pulled out his Dean Blandino and he's jamming a needle in it!

Mike - Man that's the biggest Blandino I've seen this week, even with that 5 inches of bush.
Dean Blandino by stopcalling October 12, 2022
A marketing goal and methodology which involves elevating hype over substance; of imparting great value to the name whether or not the thing so named is worth anything at all.
Coca-Cola and Pepsi are successful examples of branding, even though the value of soft drinks and preferring one over the other is debateable.
branding by Songspirit May 1, 2006
Any marketing idea that involves large amounts of money and no measurable returns.
Eric is a master of branding.
branding by Alligatorman September 26, 2005

Personal Branding

1. What you create when you want to be honest about lying about who you are.
2. The persona created by public figures or their handlers, which can then be marketed, sold and traded for gain by the owner. Synonymous with the old concepts of Gentleman and Lady, sans the honorifics.
1. Frank realized his most recent Facebook post didn't support his Personal Branding, so he deleted it.
2. Lady Gaga has brought the art of Personal Branding full circle by reincorporating the old required honorific into her persona.
Personal Branding by Akslr8 February 4, 2012