Online purchasing behavior is not linear, but the classic attribution model wants it to be. Instead, most leads come in via word of mouth that's untrackable. In-person chats, DMs, Slack conversations, podcast mentions, etc.
Because you can't measure those, it's called the dark funnel.
Because you can't measure those, it's called the dark funnel.
by mrB2B April 13, 2022

by Joseph Porkinsins June 17, 2025

by lonelyfinger April 4, 2020

A term, commonly used within sales, for somebody you have been working with a long time that finally pans out.
by TeamHellYeah November 28, 2017

by gfhdsjkuoyrfuiwytrioe April 14, 2024

When you been doing ketamine for three days straight and your nostrils can't take it anymore so you lay upside down and funnel Ketamine your frontal lobe.
Dude, we've been partying so long and hard I can't even breathe through my nose! What should I do????? Duh, ketamine funneling.. What, did you grow up in a cardboard box?
Somebody grab the funnel!!! This party ain't over till the K Runs Out!
Somebody grab the funnel!!! This party ain't over till the K Runs Out!
by Captain Long Dong Silver August 3, 2021

Another word for asshole.
by Joker Jr December 19, 2022
