Trust the funnel

In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.

The phrase underscores that each stage relies on the preceding one for success.

Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.

“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”

“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”

by media jargon October 24, 2024

Fruity Funnel

Requiring two people (minimum), the host inserts the end of a vape (e-cigarette) into their anus leaving the mouth piece exposed. The second person proceeds to take a puff whilst the host farts through the vape leaving a nutty after-taste to your chosen vape flavour. This can be chained Human Centipede style for a group of as many people as you'd like.

That's vape has an awesome flavour, have you tried it fruity funnel style?

by CBRadi0 February 12, 2022

Morgan Funnell

a weird person like really weird who is also old and close to death morgan likes to go play bingo with her friends on tuesdays she is a mother of 7 or 6 and they are white and eat dry chicken

Is that Morgan Funnell ? What a freak!!!

by gojosgf February 27, 2021

fecal funnel

When attempting to insert fist inside anal canal, the hand starts by making a funnel shape with the four fingers and thumb, simulating fecal matter leaving the anus. Similar to fetal funnel when the same process is applied to the vagina.

I applied the fecal funnel on her before she had an anal reflex and defecated on me.

by agentmiket013 September 27, 2017

Funnel busting

when you cum into a funnel and let it seep into someones bellybutton

guy 1:How was your date yesterday guy 2:oh it went great, we were funnel busting all night.

by gfhdsjkuoyrfuiwytrioe April 14, 2024

Funnel Fight

"Funnel Fighting" isn't a real term. No one uses it, except those with an IQ of about 50. It is a special term for those who refuse to accept "funnel race" as the appropriate terminology.

Funnel fight? What? Do you want me to beat you with a funnel? You're fucking weird.

by Pocket Ninja January 13, 2009

the dark funnel

Online purchasing behavior is not linear, but the classic attribution model wants it to be. Instead, most leads come in via word of mouth that's untrackable. In-person chats, DMs, Slack conversations, podcast mentions, etc.

Because you can't measure those, it's called the dark funnel.

I've heard that Wynter gets all its leads through the dark funnel

by mrB2B April 13, 2022