Trust the funnel

In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.

The phrase underscores that each stage relies on the preceding one for success.

Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel

“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
by media jargon October 24, 2024
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Quadruple Butt Funnel

(noun) A more severe form of punishment for Butt Funnel. To be reserved for the very worst of offences.
Your offence is so heinous, you have been sentenced to a... Quadruple Butt Funnel
by Knight57 July 05, 2016
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Cool ye funnel big man

A quote that was said by Donald when Gordon was trying to get through the line in Emily in the middle.
(try saying this in scottish accent)
Gordon: Get out of my way! You're holding up the express!
Donald: Alright. Cool ye funnel big man.
Gordon: Oh the indignity...
by Nick_Aviafox January 11, 2020
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funnel text

Simulatiously texting a large number of women to whittle down the responses with the end goal of having selfish one-sided sex with a responder.
I was funnel texting last night....got 5 responders and ended up shagging Jessie again.
by Famous Reekie January 01, 2017
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Whores Funnel

Whores Funnel* (aka hoes web*)

Definition:

A sneaky but genius marketing move used by online cyber-prostitutes to turn thirsty followers into paying simps.

It starts with spicy but “safe-for-work” thirst traps on apps like TikTok or YouTube, luring in the unsuspecting (and very down bad).

From there, they drop the IG link in the bio, where things get a little more suggestive.

Once the simp is fully locked in, boom—they hit ‘em with the OnlyFans plug. Before they know it, dude’s wallet is on life support, and she’s out here securing the bag.
Dude 1: Bro, I was just tryna watch some harmless TikToks, and now I’m subscribed to three different OnlyFans. What happened?!

Dude 2: My guy, you got caught in a whores funnel. It starts with a thirst trap, then suddenly you’re in her IG DMs, and next thing you know, you’re paying $14.99 a month to see the same pics she posted for free.

Dude 1: I swear, she was just doing fashion hauls on TikTok… now she’s selling “exclusive content” through some VIP link.

Dude 2: My guy, you got tangled in a hoes web. First, it’s “innocent” posts, then BOOM—subscription time.
by ramen connoisseur January 30, 2025
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minnesota funnel cake

A sex act popularized in Minnesota, but was invented a woman named Kate in the state of Virginia. The sex act used to be an inside joke in the old Yahoo Pro Wrestling Chat room, but quickly spread to all the regulars who used to chat in the chat room. A man from Minnesota who used to be a regular in that chat room picked up the sex act and popularized it in that state.

The sex act is where A woman puts a funnel cake up her vagina. Her sex partner then proceeds to eat the funnel cake out of her vagina.
Dude, I just did the Minnesota Funnel Cake with this girl the other day. I heard about the Minnesota Funnel Cake from some guy from South Minneapolis. As soon as I heard about it, I bought a funnel cake and shoved it up this girl's poontang. Then I ate it out of her. She loved it!
by Ollie Churpuzzi November 07, 2016
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funnel cake special

When your date jerks you off, and you cum into a pan of hot pan of frying oil. The fried cum is served on a plate and dusted with cocaine.
Barbra and Tiffany fought over the leftovers, from the funnel cake special they gave me lat night.
by MaverickAggie April 11, 2023
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