interactive marketing

Forms of marketing that create interaction between the target audience and the brand being marketed.

Any piece of marketing can encourage interaction with a brand, it's a pull strategy. An interactive print piece might ask it's viewer to participate with it by folding it, or filling in some blanks, or adding to it in some other way. An online blog encourages two-way communication and interaction. My company uses interactive marketing as a strategy to engage our audience with our brand.

by Jackie Peters June 10, 2007

penis marking

After a long day of sex, you wake up and find your penis tired and soft and pinkish.

"Honey, we had too much sex! I got a penis marking!"

by anonymous help May 13, 2005

marking ur territory

something boys often feel a need to do, especially when outdoors

there he goes, marking his territory again

by bla September 19, 2003

blackhat marketing

blackhat marketing is the total opposite of whitehat marketing. You do what you have to do in order to make the sale or close the client. Whether it's exploiting Google by using Xrumer blasts or ordering backlinks from G00B3R.. that's all blackhat marketing.. If it's frowned upon or disliked, it's most likely blackhat and also blackhat marketing can be a quick way to earn money

Alan Toaca - Former Moderator of Black Hat World & Also Known As "G00B3R" Blackhat marketing

by James Patersona September 22, 2010

immersive marketing

The application of immersive technologies to the process of exerting new points of brand presence through the creation of virtual simulations.

Scenes from Minority Report use immersive marketing principles

by Stephen Byrne July 29, 2003

Reverse Marketing

Reverse marketing happens when an organization’s planned marketing campaign results in negative consequences for their brand. The reason a brand is important is, in part, that it creates trust in that organization, which, in a for-profit business, results in higher sales. Reverse marketing works in the opposite direction.

“Coca-cola decided some years ago to introduce New Coke and stop producing Coke Classic based on blind taste tests that indicated younger consumers preferred the sweeter taste of Pepsi. What they didn’t take into account was the loyalty of Coke buyers to the classic formula. The result was a rapid climb down by the Company and massive reverse marketing.”

by ProfBruce October 31, 2009

Pirate Marketing

A term describing the so-called "marketing strategy" of spammers who "advertise" or plug) their products and services by using people’s email addresses to send out bulk mail messages to all the contacts they've hijacked, pretending the email was written by the person who's identity they have hacked into.

This is done to suggest a person has tried and tested the product and to spread bogus word of mouth virally. This is entirely fraudulent and can potentially hurt a person’s reputation, but thankfully this method is used by individuals and groups who are just as stupid as the people they are trying to scam (i.e. catering to the lowest denominator). For this reason, the spam message itself is usually as easy to detect as the cheap knockoffs (or stolen goods) they are trying to unload on unsuspecting victims.

Here is a prime example of pirate marketing allegedly sent from a friend:

beginning of spam message, i.e. pirate marketing/

From: V. (name and email address of my friend)
Subject: Re:
Date: April 18, 2010 12:41:30 AM EDT

hey,
how are you ?
Just received my iphone 3gs 32gb from this website. www (dot) acmespammers (dot) much cheaper than others and genuine . if you would like to get one,you can check it out.
cheers
V. (name of my friend)

________________________________

Messenging on your phone = MI on the road. Try it now!

/end of spam message, i.e. pirate marketing.

by Smiler69 April 20, 2010