A word used in Domino's Pizza advertising in
Australia for their Puffection crusts, meaning "
wicked, cool, the ultimate". The word is rarely used in such a context, even in Australia, and if someone does use it in such a context, they are considered either fag or
bogan.
As used in
ads:
"Oh man, this pizza's puff!"
"Yeah, so puff!"
As used
in real life:
"Oh man, this pizza's puff!"
"Get outta here, you faggotish
bogan."