corporate jujitsu

When a company uses the tactics of its critics or competitors against them, in order to neutralize these opponents or to promote its own products or brand.

AT&T might shy away from a Friends & Family lookalike anyway. Why? Because it holds 62% of the residential market, and those customers are calling other AT&T customers about 62% of the time. Discounting those calls would mean a huge revenue hit. MCI, with its smaller residential share, can discount calls to other MCI customers without suffering such a big penalty. "This is what we call corporate jujitsu," says MCI's Price. "You look for your opponent's weakness and home in on it." Friends & Family may be earning MCI a black belt in marketing. -- Business Week, 1992.03.23.

by jaysonfire July 1, 2009

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Jagjit

Person that you can talk to about anything and she won't tell a soul unless you say it's OK.

Did Jagjit tell you? Jagjit told me what?

by Personperson09 December 21, 2016

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Jugjit • Jagjit • Judjitive • jugajit • Jugbitch • jugitive • jugjot • jujitspoe • Jujitsugina • Verbal Jujitsu

Verbal Jujitsu

The ancient art of defensive trash talking. The ability to take the verbal assault someone directs towards yourself and project it back upon them. Much like that of an actual jujitsu attack, using your opponents wieght against them.

I wouldnt say that to him, he is highly skilled in the art of verbal jujitsu.

by Jon Massaro April 30, 2006

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jagjit

Pretty chill kinda guy, really smart but doesn't always know when to shut up.
Doesn't know the meaning of subtle hints.
Bit of an acquired taste but is a mate for life.
Makes great curry.

Person 1- This party would be pretty boring without Jagjit.
Person 2- Not really, he isn't exactly he life of the party but yeah, he does tend to liven things up a bit, doesn't he?

by aleathia April 20, 2018

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