its making your presence know to the world, through the things you do, say, think and wear.
Its basically the act of letting the world know your the shit.
yo you at the party?
ya' poppin swag bags since i walked in
Curious child: "How was the universe created?"
Guy who thinks he knows everything: "The universe was created in the Big Bang, where there was a huge explosion, and all the matter was spread everywhere."
Child: "What exploded?"
Guy: "The universe."
Child: "But then the universe existed, it was just small."
Guy: "Yes."
Child: "Then how was the universe created?"