Reverse marketing happens when an organization’s planned marketing campaign results in negative consequences for their brand. The reason a brand is important is, in part, that it creates trust in that organization, which, in a for-profit business, results in higher sales. Reverse marketing works in the opposite direction.
“Coca-cola decided some years ago to introduce New Coke and stop producing Coke Classic based on blind taste tests that indicated younger consumers preferred the sweeter taste of Pepsi. What they didn’t take into account was the loyalty of Coke buyers to the classic formula. The result was a rapid climb down by the Company and massive reverse marketing.”
by ProfBruce October 31, 2009
Get the Reverse Marketing mug.A term describing the so-called "marketing strategy" of spammers who "advertise" or plug) their products and services by using people’s email addresses to send out bulk mail messages to all the contacts they've hijacked, pretending the email was written by the person who's identity they have hacked into.
This is done to suggest a person has tried and tested the product and to spread bogus word of mouth virally. This is entirely fraudulent and can potentially hurt a person’s reputation, but thankfully this method is used by individuals and groups who are just as stupid as the people they are trying to scam (i.e. catering to the lowest denominator). For this reason, the spam message itself is usually as easy to detect as the cheap knockoffs (or stolen goods) they are trying to unload on unsuspecting victims.
This is done to suggest a person has tried and tested the product and to spread bogus word of mouth virally. This is entirely fraudulent and can potentially hurt a person’s reputation, but thankfully this method is used by individuals and groups who are just as stupid as the people they are trying to scam (i.e. catering to the lowest denominator). For this reason, the spam message itself is usually as easy to detect as the cheap knockoffs (or stolen goods) they are trying to unload on unsuspecting victims.
Here is a prime example of pirate marketing allegedly sent from a friend:
beginning of spam message, i.e. pirate marketing/
From: V. (name and email address of my friend)
Subject: Re:
Date: April 18, 2010 12:41:30 AM EDT
hey,
how are you ?
Just received my iphone 3gs 32gb from this website. www (dot) acmespammers (dot) much cheaper than others and genuine . if you would like to get one,you can check it out.
cheers
V. (name of my friend)
________________________________
Messenging on your phone = MI on the road. Try it now!
/end of spam message, i.e. pirate marketing.
beginning of spam message, i.e. pirate marketing/
From: V. (name and email address of my friend)
Subject: Re:
Date: April 18, 2010 12:41:30 AM EDT
hey,
how are you ?
Just received my iphone 3gs 32gb from this website. www (dot) acmespammers (dot) much cheaper than others and genuine . if you would like to get one,you can check it out.
cheers
V. (name of my friend)
________________________________
Messenging on your phone = MI on the road. Try it now!
/end of spam message, i.e. pirate marketing.
by Smiler69 April 20, 2010
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by Spouseslayer October 23, 2019
Get the MARKEVION mug.Markercon is an amazing tiktoker who is addicted to bfb/tpot
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by @thisisbfbrecap May 5, 2022
Get the markercon mug.D Markeion… where do I start he is a fine ass boy, he is very nice, caring, and helpful. There are days where you don’t wanna fuck with him bc he has his days.
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He is a wonderful boyfriend he is nice love physically touch but hates when you get to where everything is about physical touch.
You have to love D Markeions they are js the whole package.
by theylovesnicole December 8, 2024
Get the D Markeion mug.An even lower form of life than the Management Minga. A Marketing Mongrel typically aspires to (a) be a Management Minga, (b)hang out with Management Minga's; but in most cases niether is achievable. Marketing Mongrels engage in activities that even the common cretin would not and incur such names as "Chipmunk", "gumby", or "Number three" through either appearance or behavioural characteristics.
" Man I wish I was a Management Minga. They're so smart and not to mention, HOT!"
" Forget it, once a Markting Mongrel, always a Marketing Mongrel"
"Man, if only I didn't look like a chipmunk...I wonder if I'll get invited to the next minga party"
"doubt it"
" Forget it, once a Markting Mongrel, always a Marketing Mongrel"
"Man, if only I didn't look like a chipmunk...I wonder if I'll get invited to the next minga party"
"doubt it"
by L Dizzle; aka a "Management Minga" October 14, 2006
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