Fauxfanity includes using...
"freak" or "frik" instead of "fuck"
"darn" instead of "damn"
"heck" instead of "hell"
"shoot" or "crap" instead of "shit"
"butt" or "arse" instead of "ass"
"betch" instead of "bitch"
"B.S." instead of "bullshit"
The purpose of the fauxmance is usually: to willingly provide a celebate rouse for one or both partners true sexual orinetation until one or both are ready to come out.
It is often employed as a marketing ploy for films and major Celebrity couples.
Famous first Hollywood fauxmance
Doris day (Hetro) and Rock hudson ( Gay)