A term coined in March 2023 by Silicon Valley engineers, Tristan Harris and Aza Raskin, to describe a new and emerging class of
Artificial Intelligence: "Generative Large Language Multi-Modal Model," or GLLMM ("Gollem" for short). This new class of AI uses predictive algorithms to creatively generate new and original output, including music, artwork, poems, etc.
The word comes from a creature in ancient Jewish folklore called the "golem," a clay sculpture brought to life by magic, and employed as a helper of the Jewish people. But the golem always had the potential to turn against its masters. The legend aptly captures the precarious extremes of societally-benefitting good and
existential evil presented by this new AI.
They introduced the term in their March 2023 video lecture "The A.I. Dilemma." Their main thesis was to compare this new and emerging AI with the established dangers of "societal entanglement" that older AI technology has already achieved
via Twitter, Instagram, Facebook, etc. They explained that
first generation of AI --called "curation AI"-- has both helpful and harmful impacts on society. And now this next generation of AI --called "creation AI"-- has even greater potential to be even more helpful and even more harmful. They are calling for legislation to control the usage of all forms of the new Gollem-Class AI before it become so deeply embedded in the workings of society that its
inevitable entanglement can't ever be untangled.