the nickname for the character hugo reyes on lost, played by jorge garcia. a nice man who is fat with quite long brown hair. hence the term is used to descrie fat men with long brown hair.
A great skate/surf brand that makes everything from hats to shirts and sweaters and jeans. I find their stuff is some of the best quality out there in terms of a skate brand, and pwns Quiksilver (what doesn't?) and Etnies and other skate brands. If you have to buy anything from a skate/surf brand, do yourself a favour and make it Hurley.