Giving a group of people false hope, then taking a rediculously gratuitous amount of time to ultimately shatter the said group's hopes and dreams, and doing so in a selfish context.
The Lebron James Technique is a cheap move by trying to divert attention away from yourself after you did something that caused you a bad reputation. The technique involves asking the person criticizing you, "What should I do?" followed by offering a number of ridiculous hypothetical situations that make the person feel sorry for you.