to do everything as if you're playing hockey. AT ALL TIMES. enjoys the quenching flavor of gatorade and has a layer of underarmor on his/her body at all times.
A term used in business context when speaking to a group of people or in a meeting when one of your colleagues tries his best to make you look stupid and him (or herself) look smart.
Sam: Why is he swimming upstream like that?
Dan: He thinks he's swimming downstream.
Sam: Hasn't anyone told him?
Dan: He doesn't listen, he's just bruceing.
Bruceing is when an white male that is below average in physical appearance goes to an Asian country and wife’s someone way out of their league only because they are white. Asian girls be thirsting for white people as if they are a key to success.