Literally "fluffy fluffy time". "Fuwa" is an adjective used to describe cute, adorable, and light things. Frequently shows up in anime involving
one or more female characters gazing, mouth open and eyes wide, at miniscule, brightly-colored, and
otherwise kawaii piece of
merchandise. The word has become synonymous with Japanese moe culture.
"Fuwa Fuwa Time" (ふわふわ時間) is the name of a song by Houkago Tea Time, a fictional band in the anime "K-On!"