PRwiz101's definitions

smudge magnet

(n.) -- A hi-tech tablet gadget like the iPad or the Kindle which whether nerdy-looking or sleek nevertheless becomes a smudge magnet during use at home or office.

"I love the entire concept of the iPad, but I am just worried it's going to become just another smudge magnet in my home."

-- overheard at a watercooler in a San Francisco office building on January 28, 2010

by PRwiz101 January 29, 2010

PRfie

(n.) - a selfie that was actually a public relations stunt set up by a PR operative

"You know that selfie that Ortiz said he took with Obama? Turns out it was really just a PRfie set up by his Samsung team."

-- overheard at a watercooler at MIT in Boston, April 3, 2014

by PRwiz101 May 18, 2014

scrapblog

(n.) - a highly-personal blog, often for invited readers only, that is more like a scrapbook than a normal blog.

"Yeh, I have a blog, but it's more of a scrapblog than a blog, because it's mostly just photos and links and quotes I like to collect, just for my own use. It's like a scrapbook on a blog platform, that's all, so I call it my scrapblog!"

-- Overheard at a watercooler in Big Spring, Texas on January 5, 2010

by PRwiz101 January 15, 2010

spinnovation

(n.) - Public relations spin that is put on a recent innovation and in the process putting media focus on the exact spin the company hopes to see its new product get

"Wow, if we can put the right spinnovation on the new e-reader we developed, we can leapfrog over the competition."

-- overheard at a watercool at a Silicon Valley computer firm

by PRwiz101 September 6, 2009

apocapricious

An apocalyptic feeling or prediction that is characterized by or subject to whim; someone who issues predictions of a future apocalypse who is both impulsive and unpredictable.

"You know, the British doomsayer James Lovelock has some good ideas about climate change and global warming, but his ideas about breeding pairs of humans surviving in an uninhabited and desolate Arctic is completely over the top and apocapricious!"

-- Overheard at a pub in Cornwall, England

by PRwiz101 May 24, 2009

booking up a mountain

To climb a mountain trail with vigor and determination

Joshua Quitter began a recent article in Time magazine about a Palm's Pre, profiling the man who created it, writing on June 15, 2009: "A few weeks ago, Jon Rubinstein
was booking up a mountain the side of Mount Tamalpais in......"

by PRwiz101 July 3, 2009

flattersulted

A portmanteau word combining flattered and insulted; when you are both flattered and insulted by someone's remarks or actions

"Hey, I got a note today from a guy who fished my bestselling novel out of a garbage can in New York and told me he enjoyed reading it. Flattering? Insulting? I'm experiencing some mixed emotions. Maybe I've been flattersulted."

-- overheard at a watercooler outside a publisher's office in Manhattan, March 30, 2010

by PRwiz101 April 1, 2010