PRwiz101's definitions

Avauntcular

(adj.) Once a woman reaches middle age and her formerly remarkable and youthful good looks have completely lost their edge, she develops an air of such utter harmlessness that she is no longer attractive to men. A woman is described as "avuncular" when she stops looking like a sexual entity and starts looking like her Aunt Betty.

"At my age, with my looks going into their middle-aged stretch, my nieces and nephews now look at me with wonder and refer to me as their 'avauntcular' auntie. I love it!"

-- Overheard when two middle-aged women were chatting near a watercooler at their office on Madison Avenue in New York

by PRwiz101 August 27, 2009

the overprivileged class

(n.) -- Those people in any society who are at a huge economic, cultural or moral advantage based on social constructs, ascribed status and/or nationality.

We always hear about the underprivileged class -- those people who have little money and have to struggle all their lives -- but we seldom hear about the overprivileged class: those who have too much money and never have to struggle at all.

by PRwiz101 February 20, 2011

spinnovation

(n.) - Public relations spin that is put on a recent innovation and in the process putting media focus on the exact spin the company hopes to see its new product get

"Wow, if we can put the right spinnovation on the new e-reader we developed, we can leapfrog over the competition."

-- overheard at a watercool at a Silicon Valley computer firm

by PRwiz101 September 6, 2009

apocapricious

An apocalyptic feeling or prediction that is characterized by or subject to whim; someone who issues predictions of a future apocalypse who is both impulsive and unpredictable.

"You know, the British doomsayer James Lovelock has some good ideas about climate change and global warming, but his ideas about breeding pairs of humans surviving in an uninhabited and desolate Arctic is completely over the top and apocapricious!"

-- Overheard at a pub in Cornwall, England

by PRwiz101 May 24, 2009

booking up a mountain

To climb a mountain trail with vigor and determination

Joshua Quitter began a recent article in Time magazine about a Palm's Pre, profiling the man who created it, writing on June 15, 2009: "A few weeks ago, Jon Rubinstein
was booking up a mountain the side of Mount Tamalpais in......"

by PRwiz101 July 3, 2009

flattersulted

A portmanteau word combining flattered and insulted; when you are both flattered and insulted by someone's remarks or actions

"Hey, I got a note today from a guy who fished my bestselling novel out of a garbage can in New York and told me he enjoyed reading it. Flattering? Insulting? I'm experiencing some mixed emotions. Maybe I've been flattersulted."

-- overheard at a watercooler outside a publisher's office in Manhattan, March 30, 2010

by PRwiz101 April 1, 2010

nooking

To read a book on a sleek, light e-reader device called a Nook and marketed by Barnes & Noble.

"Sorry, I can't talk to you now honey, I'm nooking the new Dan Brown book on my Nook and I just can't put it down!"

by PRwiz101 October 24, 2009