A collaborative effort that becomes more work than it needs to be do to conflicting interests. As the number of people that are working on a project increases, clarity and speed of the project reduces, as errors, and inconsistencies increase.
Making a SHow of proGRESS rather than accomplishing anything that could actually be construed as having any value to anyone for any purpose. Actions that cannot be related to any goal or objective. Shogress typically occurs when everyone in the organization is 'aware' and there is a 'network' and a lot of 'buzz' and everyone 'is talking about this now' but measurable numbers related to the project objective haven't budged a bit, or have trended less favorably.
A situation that would be described as shogress (n.):
Question: "The October goal was 7% over last year. Did they meet that number?"
Answer: "They nominated a new Champion for that area, and they also sent in examples of their marketing collateral for everyone to review. I posted it on the website!"
(smahw' gress)
1. the impression of progress when nothing is really getting done.
2. lip service to or about "progress" when you are actually just spinning your wheels.
From "smoke and mirrors" + "progress."
Back in the 1950s there were great predictions about flying cars and fantastic robots. It was all smogress; no one knew at the time the practical difficulties en route to that dream.