The delusion that editing images, design works, creating designs, or creating digital paintings and illustrations is a simple task that only takes a few minutes or with the push of the button.
This delusion is brought on by a combination of the inclusion of computer software and hardware into art and design worlds, as well has having minimal-to-zero understanding of the technical processes required to achieve the desired results.
Pam: I need you to make it look like I'm sitting next to Chewbacca on a roller coaster! That shouldn't take you long, right?
Tim: Actually it'll take me at least a few hours...
Pam: What do you mean!? It should only take you a few minutes! Aren't you going to just Photoshop it!?
Tim: Pam, you have what we call "Magic-Button Syndrome"...
If your enterprise cannot connect efficiently and cost effectively with new customers and clients, it will not survive.
To do that, each organization (for-profits, non-profits, charities, even NGOs and government departments) needs to have a magic marketing button: a button they can push, over and over again, that reliably and cheaply makes ‘the phone ring’. It is an ‘easy button’, so to speak.
“In the mini storage industry, for example, their magic marketing button can be as simple as sending a postcard to nearby homes reminding them that, if they have too much stuff in their garages, say, they can get rid of it in a hurry.”
when you're holding up your phone and making faces at it, as though you are taking a selfie, but you're really taking a picture of the person across from you or the wall or anything else that seems interesting but you don't want to be caught dead taking a picture of.
This action is often made more convincing by wiggling the eyebrows or opening the mouth, to pretend you're trying to get a Snapchat filter to work.
FRIEND A: "Did you just take a stealthie of me?"
FRIEND B (turning phone around): "no I was just using snapchat's new filter, see?"
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”