This is also known as "Amirah" in the Philippines. Tita Heekun is being used to symbolize Filipino Titas who are trying to have a good life in other countries. Tita Heekun was also the first Filipina to launch a Filipino style processed
frozen foods internationally and the brand
name is "Tita Heekun Funtastyk Pinay Young Tocino" that is being frozen in the freezer for 2yrs because she believes that this makes the
food more delicious.