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Facebook Facade 

The happy bullshit you post publicly to maintain your own damn sanity.
Girl: "I see things are great in your life!"

Guy: "Nah, lost my job, got a DUI and left my dime bag in a jacket in my friend's car, but can't let the world think I'm a loser... Gotta keep up the Facebook Facade!"
Facebook Facade by This2ShallPass December 10, 2014

FACE-ADE (FACEBOOK FACADE) 

When someone is constantly adding photos and comments on their FB page about THEIR DOINS...
Posting photos of themselves posing with others and "having lots of fun!"
They look totally staged for the benefit of....Facebook?

A ploy that is used by people who have no ACTUAL life, and feel they must 'pose' as someone who has one.
TED: Does your brother ever leave the house, dude?
NED: Naw...mostly he just updates his "FACE-ADE (FACEBOOK FACADE)".