EFFIT is an InfluencerMarketing Agency that does crazy creative campaigns with the best talents. Like the name, they don't follow norms. They say EFFIT, let's be disruptive!
A contraction of f*** it most commonly used out of boredom of something, or anger. The f*** is cencored to just "F" while "it" is left at the end. Together "F" and "it" make "f-it" and that becomes "effit".
Guy 1: Gaaaaaaaah
Guy 2: OMG RU OK?
Guy 1: I'v lost over 9000 lives manray surving in SMG... ya know what... effit.
A disorder defined by lack of interest, day dreaming, persistantinstant messaging of colleagues and compulsive social networking caused either by boredom or being way in over your head with assigned duties.