this is someone who loves cheese more than any other food. someone who adds cheese to everything, and will always pick cheese over anything else.
someone who thinks about cheese and talks about cheese. someone who would like to have a house made of cheese.
someone who appreicates all cheese flavours and has a passion for it.
someone who has cheese running through their veins (or blocking their archeries)
someone who may dislike a cheesehater.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.