Companies who treat their employees and customers like shit need a
Social Media White Washer to respond to all of the complaints online.
Unhappy employees will bitch about the company on Glassdoor, Indeed, etc. Unhappy customers will bitch about the company on Facebook, Yelp,
Google Maps, etc.
A good
Social Media White Washer can effectively erase these complaints with clever prose that confuses the reader and deflects attention elsewhere.
Whenever you see a company making heavy use of a Social Media White Washer in online reviews, you can rest assured that the company is shit.