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tryvertising

Tryvertising is a marketing parlance for a growing trend of experience-based consumption, or a kind of "test-driving" that can be applied to place as well as product.
When a certain area of Brooklyn was renamed "Greenwick," people began to consider moving there due to the clever tryvertising and artvertising by real estate agents.
tryvertising by whalewail October 4, 2009
Related Words

Toyvertical 

A person, displaying the symptoms of a toyvert.
Male: How much is your service?

Female: $3400

Male: Ah, I see, don't play those toyvertical games with me.
Toyvertical by 1stKingSol March 2, 2024