Tryvertising is a marketing parlance for a growing trend of experience-based consumption, or a kind of "test-driving" that can be applied to place as well as product.
When a certain area of Brooklyn was renamed "Greenwick," people began to consider moving there due to the clever tryvertising and artvertising by real estate agents.
Utility beer is the beer you keep around for the day-to-day moments when beer is a necessity to assist in pedestrian activities (golf, plumbing, yardwork, babysitting, staff meetings, Zoom calls). For the beer snob it is the beer you save for neighbors when they drop in at 3 p.m. on a Tuesday. It is differentiated from the actual high-end beer you save for special events, holidays, and special tastings.
Person 1: Dave, did you bring along those hazy craft IPA's so we could drink while cleaning Lyle's pool?
Person 2: Nope. I just have a bunch of utility beer that Steve dumped on me. Good enough for this. It is only 10:30 a.m.
Police activity, especially of the non-productive type i.e. The act of setting up and patrolling speedtraps, harassing or arresting people based on appearance (racial profiling), breaking up parties, any sort of cannabis bust, etc.
"Did you see all the cops on highway 6? They are oinking hard!"
"I hope Johnny doesn't get caught with his bag of weed, the pigs are oinking"