The Hotdog Formula

When you design your customer’s experience in such a way that it ends up on a high note—think of IKEA customers looking forward for their favorite hotdog after they have frustratingly lined up to the check-out counters.

To get the customers to return, apply the hotdog formula to your business: offer them something positive, which would make them forget about any inconveniences they’ve experienced—put them in a positive frame of mind at the end of their shopping trip.