also known as Strength of Time Slot, is a term used, often in televation ratings circle, particularly network tv ratings, in describing the competitiveness of a timeslot. The more competitive the slot, the harder it is for shows, especially those on lowly network stations such as CW, to garner high viewership, either in the 18-49 age group or total viewers. Many shows get canceled due to being in difficult time slots as well as facing off against much higher rated shows in the similar slot.
Duante: Monday nights are typically very poor for the CW as they have to go up against shows such as NBC's The Voice and Blacklist, two shows which often pull 3.0 or higher ratings for the 18/49 age group and 9+ million total viewers. The Strength of Slot is pretty high and competitive
MUA Nicole Kristen Williams: So true, The top show on CW is lucky to pull a 1.4 in 18-49 much less a 2.0 or 3.0+.
MUA Nicole Kristen Williams: So true, The top show on CW is lucky to pull a 1.4 in 18-49 much less a 2.0 or 3.0+.
by DuanCulo aka Duante Amorculo December 8, 2014