Snapchat effect 

When a person who is all the rage in social media is suddenly gone ...poof

Dude what happened to that girl you were talking to

Dude I don't know she had the snapchat effect

Snapchat effect by Mr. incredible 12 November 18, 2015

Snapchat Effect 

When someone looks incredibly good looking in photos but incredibly average in real life, resulting in a temporary letdown.

"Sarah looked really awesome when we snapped last night but when we got coffee she had a butterface. I guess that's the Snapchat effect in action."

Snapchat Effect by KrazyGirl55 December 28, 2016