Roll Up the Rim To Win

1. Another term for wedgie, as in grabbing hold of the back of a person's underpants and yanking upwards until they scream.

2. Tim Horton's contest slogan.

Background: Canadian

I grabbed my roommate's underwear and yelled 'Rrrroll up the rrrrrrrim to win!' until he started screaming.

by Melissa June 10, 2004