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The act of using breast cancer to guilt consumers into buying a product which, if it had not been for the advent of aiding the cure for cancer, they would not have bought.
KFC: Together we can make the largest donation in Komen history.

Consumer: Stop pinkwashing me, you fuck-head! Why wouldn't I just donate money to breast cancer if I wanted to?! Everyone knows you benefit more than the cancer foundations!
by SpaceMouse April 16, 2010
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the use of breast cancer by corporate marketers in which companies promote their products with claims to donate a percentage of proceeds to the cause
I'm so sick of of every retailer pinkwashing so that I'll by their pink merchandise - what if I hate the color pink?!
by Erin1234 January 06, 2009
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Riding on the LGBT rights while promoting ones political hatred.
E.g. Anti-immigration and far-right groups performing “gay pride” events at locations with a large Muslim population to insult Muslims or to expose alleged anti-gay hostility among Muslims.
"Are those Neo-Nazis campaining for LGBT rights?"
"They're just pinkwashing again"
by JLieksa October 10, 2015
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