The act of using breast cancer to guilt consumers into buying a product which, if it had not been for the advent of aiding the cure for cancer, they would not have bought.
KFC: Together we can make the largest donation in Komen history.
Consumer: Stop pinkwashing me, you fuck-head! Why wouldn't I just donate money to breast cancer if I wanted to?! Everyone knows you benefit more than the cancer foundations!
Consumer: Stop pinkwashing me, you fuck-head! Why wouldn't I just donate money to breast cancer if I wanted to?! Everyone knows you benefit more than the cancer foundations!
by SpaceMouse April 17, 2010
Riding on the LGBT rights while promoting ones political hatred.
E.g. Anti-immigration and far-right groups performing “gay pride” events at locations with a large Muslim population to insult Muslims or to expose alleged anti-gay hostility among Muslims.
E.g. Anti-immigration and far-right groups performing “gay pride” events at locations with a large Muslim population to insult Muslims or to expose alleged anti-gay hostility among Muslims.
by JLieksa August 28, 2015
Person one: “girls didn’t have hard back then, it was really men who had it hard. Women had so much power,”
Person two: “no they didn’t, stop pinkwashing history”
Person two: “no they didn’t, stop pinkwashing history”
by Sleeby November 11, 2019
the use of breast cancer by corporate marketers in which companies promote their products with claims to donate a percentage of proceeds to the cause
I'm so sick of of every retailer pinkwashing so that I'll by their pink merchandise - what if I hate the color pink?!
by Erin1234 January 6, 2009
Attaching LGBT advocacy or endorsement to a typically unpopular social or political issue in order to elevate its virtue quotient.
by NitroZeus March 28, 2018