The act of using breast cancer to guilt consumers into buying a product which, if it had not been for the advent of aiding the cure for cancer, they would not have bought.
KFC: Together we can make the largest donation in Komen history.
Consumer: Stop pinkwashing me, you fuck-head! Why wouldn't I just donate money to breast cancer if I wanted to?! Everyone knows you benefit more thanthe cancerfoundations!
Riding on the LGBT rights while promoting ones political hatred.
E.g. Anti-immigration and far-right groups performing “gay pride” events at locations with a large Muslim population to insult Muslims or to expose alleged anti-gay hostility among Muslims.
"Are those Neo-Nazis campaining for LGBT rights?"
"They're just pinkwashing again"
Tyler the Creator says at Coachella: "That’s fu*ked up! Coachella I f**k with you but you got these weak ass faggot a$$ bitch ass old ass photographers here and my boy couldn’t film for me?" The media pink wash his comments to protect him by editing his offensive words.
Then the media quotes him, but removes the homophobic part.