A term that when prefixed to a statement does more damage than
good. Its purpose is to state that you are about to tell the
truth about something. However, If one has to use this statement, it can be concluded that when that same
person does not use this statement then they are lying, because when they are telling the truth, they state that they are about to tell the truth by saying, "I’m not gonna
lie..."
So this statement, in effect, when used, devalues any potential credibility one once had as an honest and truthful
person when they are not using the statement.
It is synonymous with: to tell you the truth, honestly, actually, as a matter of fact, in fact , truthfully
I'm not gonna
lie, she is looking
fine.
I'm not gonna lie, this taste terrible.
I'm not gonna lie, you are really
good at what you do.