A term usually found in Rochester, NY and usually used as a sentence enhancer much like you might use the term "I'm dead serious"
"I have so much homework tonight, not gonna lie"
by Troy Herrington February 17, 2005
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A phrase used to communicate that the associated statement is candid, honest, and open. It is commonly used among hipsters and those in our culture assigned to defining what is cool, reaching the pinnacle of its use in late february of 2010.
"her makeup is out of control, not gonna lie"
"not gonna lie, your profile pic looks like an eharmony ad"
by Fount of Wisdom February 22, 2010
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A term that when prefixed to a statement does more damage than good. Its purpose is to state that you are about to tell the truth about something. However, If one has to use this statement, it can be concluded that when that same person does not use this statement then they are lying, because when they are telling the truth, they state that they are about to tell the truth by saying, "I’m not gonna lie..."

So this statement, in effect, when used, devalues any potential credibility one once had as an honest and truthful person when they are not using the statement.

It is synonymous with: to tell you the truth, honestly, actually, as a matter of fact, in fact , truthfully
I'm not gonna lie, she is looking fine.

I'm not gonna lie, this taste terrible.

I'm not gonna lie, you are really good at what you do.
by morgantj September 18, 2009
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I phrase used to add to any sentence which you never need to lie in.
I'm not gonna lie, this is a pretty good hamburger.

I'm not gonna lie, I ate italian food last night.

You're pretty hot, I'm not gonna lie.
by Lawd a mussy November 11, 2005
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A statement normally used to express the fact that you aren't going to lie about the next statement.
by Reign January 10, 2005
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A four word variation of the words "honestly" or "truthfully." A statement in which the speaker announces that he or she does in fact tell the truth.
I'm not gonna lie, that elementary school play sucked.
by Ben L. November 22, 2005
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One of the gayest expressions commonly used today. Often used before stating something obvious or something that no one would bother to lie about. This expression is over used and almost always makes the user look like a douche.
-I'm not gonna lie, that movie was terrible.

-I know, why would someone lie about that?
by thebiggestbossyouveseenthusfar December 1, 2009
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