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A term usually found in Rochester, NY and usually used as a sentence enhancer much like you might use the term "I'm dead serious"
"I have so much homework tonight, not gonna lie"
by Troy Herrington February 16, 2005
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A phrase used to communicate that the associated statement is candid, honest, and open. It is commonly used among hipsters and those in our culture assigned to defining what is cool, reaching the pinnacle of its use in late february of 2010.
"her makeup is out of control, not gonna lie"
"not gonna lie, your profile pic looks like an eharmony ad"
by Fount of Wisdom February 21, 2010
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