A slang term for "seasonal marketing," named after the T.V. ads for Marjan syrup that only appear during the fasting month of Ramadan. This effect highlights how certain products become heavily marketed during specific seasons to capitalize on consumer behavior.
You can really see the Marjan effect in action when Ramadan approaches, with all the ads for food and drinks flooding the screens!
by Emotional Cruiser August 14, 2025
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