MS NOW
On August 18, 2025, it was announced that as part of the spinoff, MSNBC would rebrand as MS NOW (a backronym of "My Source for News, Opinion, and the World").
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MS NOW
My Source for News, Opinion, and the World (MS NOW), formerly MSNBC, is an American cable news channel owned by Versant, a Comcast controlled company formed from the spinoff of NBCUniversal's cable networks.
MS NOW is one of the larger US news publishers on YouTube, with 6 million subscribers and "the highest number of views per subscriber" of any news account
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MS NOW
The new name of MSNBC, which is an American cable news channel owned by Versant, a Comcast controlled company formed from the spinoff of NBCUniversal's cable networks.
On November 15, 2025, at 7:00 am ET, MS NOW began broadcasting, with The Weekend being the first program broadcast under the new branding. The final program broadcast under MSNBC was Morning Joe Weekend.