On August 18, 2025, it was announced that as part of the spinoff, MSNBC would rebrand as MS NOW (a backronym of "My Source for News, Opinion, and the World").
My Source for News, Opinion, and the World (MS NOW), formerly MSNBC, is an American cable news channel owned by Versant, a Comcast controlled company formed from the spinoff of NBCUniversal's cable networks.
MS NOW is one of the larger US news publishers on YouTube, with 6 million subscribers and "the highest number of views per subscriber" of any news account
The new name of MSNBC, which is an American cable news channel owned by Versant, a Comcast controlled company formed from the spinoff of NBCUniversal's cable networks.
On November 15, 2025, at 7:00 am ET, MS NOW began broadcasting, with The Weekend being the first program broadcast under the new branding. The final program broadcast under MSNBC was Morning Joe Weekend.
12 step recovery jargon referring to someone new who talks about how great life is, now that they'resober. Usually meaning that the person is out of touch with reality.
The new guy seems pretty happy for a dude who has no job, no money and no family. He must be on a pink cloud.