loss leader
An item that a retail stores sells at a loss in order to get people in the doors to buy other normally priced items.
If Wal-Mart were to sell a television for $20, they would probably lose money on that item (this is the loss leader); however, they are hoping that they can make it up by the other normally priced items you buy.
loss leader by AHB November 25, 2006
Word of the Day on May 6, 2025
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