AHB's definitions
An item that a retail stores sells at a loss in order to get people in the doors to buy other normally priced items.
If Wal-Mart were to sell a television for $20, they would probably lose money on that item (this is the loss leader); however, they are hoping that they can make it up by the other normally priced items you buy.
by AHB November 25, 2006
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